23 Марта 2013 года в 20:30 состоялась ежегодная глобальная акция нашего партнера WWF (Всемирного фонда дикой природы) под названием «Час Земли». Главная цель акции – выразить неравнодушие к будущему нашей Планеты и призвать человечество к бережному отношению к ее ресурсам. Как символ причастности к акции выступает отказ от использования света на один час. «Час Земли» является самой массовой акцией, из года в год она собирает по всему миру огромное количество сторонников. Только в прошлом году в акции приняли участие порядка 1,5 миллиардов человек. «Час Земли» не оставил равнодушными более 150 стран и 7000 городов по всему миру.

Однако на этом значение акции не исчерпывается, так как за ней, ко всему прочему, ежегодно стоит определенное решение в пользу «здоровья» Земли. В этом году в рамках «Часа Земли» проходит масштабная инициатива по запрету на промышленную вырубку и защите лесов. Главная задача заключалась в сборе 100.000 подписей для внесения необходимых поправок в Лесной кодекс. «SalesGeneration-SMMProfy» и медиа-компания «SOCIALIST» выступили в качестве информационных партнеров акции, благодаря чему нам удалось:

- Собрать более 115.000 подписей!

- Увеличить охват официальной группы WWF в социальных сетях с 30.000 человек до примерно 950.000

- Получить около 11.650 «лайков», 5.500 репостов и 1.800 комментариев к посту с призывом россиян к участию в акции

Это очень большая победа для всех нас. Осознание экологических проблем нашей Планеты – это первый шаг на пути сохранения природы, которая нас оберегает. Следующий шаг – это конкретные меры борьбы за ее «здоровье». Защитные леса крайне важны, они участвуют в экосистеме, дарят нам питьевую воду, чистый воздух, плодородную почву и многие другие блага. Однако в настоящее время защитные леса просто измучены промышленными рубками.

Именно поэтому значение нашей информационной поддержки данной акции мы не можем недооценить. Команда SalesGeneration гордится тем, что приняла непосредственное участие в такой масштабной инициативе по сохранению лесов и способствовала сбору подписей в их защиту, теперь законопроект будет передан на рассмотрение в Госдуму РФ. И конечно, мы очень признательны тем, кто прислушался к нашему призыву и отдал свою подпись на столь благое дело!

http://salesgeneration.ru/chas-zemli-2013-i-zapret-na-vyirubku-zashhitnyih-lesov-myi-sdelali-eto/

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